How To Do Effective Email Marketing
Email marketing does not necessarily mean spamming individuals to create a sale. It is not even related to making a sale all the time. Companies or webmasters use e-mail marketing strategy to analyze their clients demands(such as online survey invitation), increase returning visitors (uses of e-mail subscription system in blog) as well as discover a satisfied customer (sale of product or service).
Marketing is a combination of 4 P’s. These P’s are:
- Product
- Price
- Promotion
- Place
Email marketing is also a combination of 4 P’s. But these P’s are little different than basic marketing P’s.
- Permission
- Privacy
- Profiling
- Personalization
As you can see, the #1 base for email marketing is permission. This is the decision maker whether you send a SPAM email or a marketing email in order to get a potential customer.
Although Privacy and Permission are almost similar, they are not exactly the same. Privacy of consumer is something that has always been taken very seriously worldwide including North America.
Profiling refers to how or how often a marketer will contact subscriber or clients regarding that client’s interested topic or item.
Personalization is a very effective, but time consuming, way to communicate with clients through email marketing. This is a proven method that generated more sales with high conversion than many other methods.
| Constant Contact is an email marketing company that will combine all these marketing features and let you communicate with your clients in a easy, effective, unique and affordable way. Constant Contact successfully promoted more than 100,000 businesses worldwide and currently they are offering a FREE 60 day trial of their email marketing solution (No Risk, No Obligation, No Credit Card Requierd). |
The sign-up is really easy and it takes less than 2 minutes.
Two of the major ConstantContact services are:
- Speak Up! email marketing &
- Listen Up! survey
Both of their email marketing services come with ready made HTML templates (200 email marketing templates and 40 online survey templates). All you have to do is customize the template and insert your customers or subscribers email address.
Some of the web based email marketing templates are:
- Newsletter Templates
- Promotion Templates
- Event Invitation Templates
- Greeting Card Templates
- Holiday & Seasonal Theme Templates
- Industry Theme Templates
And some of the online survey templates are as follows:
- Customer Satisfaction Survey Templates
- Market Research Survey Templates
- Testing New Products and Services Survey Templates
- Nonprofit Survey Templates
- Website Feedback Survey Templates
Sep 3rd, 2007 | Print