Yahoo! just updated their search result algorithm. Not only that, Yahoo is now also offering many new features like suggested search queries, flicker photo, video clip, movie trailers integrated search result pages and much more. It was just matter of time when Yahoo! would start a strong fight against search giant Google.

Few days ago, Google share price went record high due to the the listing of top 100 richest people in the world by Forbes. But, now we can easily assume the reason behind share price drop of Google after Yahoo!, the biggest competitor of Google (Google had a 56.5% share of the US search market, compared to Yahoo with 23.3% and Microsoft with 11.3%), came up with all these new search features.

Along with the new search techniques and features, Yahoo! also included a new search queries suggestion box (Ajax) right underneath the search box. This completely new idea causes attention from many webmasters and SEO. Need not to mention that Yahoo! also enhanced their appearance to be more attractive to searchers.

Yahoo! Makeover in Brief:

• Suggested search terms/queries



• Related search topics



• Enhanced search results for celebrities or famous faces. Included their photo, video clip, official website or bio are shown at the search result page [Example: Jessica Simpson].



• Enhanced search result for movies. Included movie trailer, show time, official website and movie ratings [Example: Harry Potter].



• Enhanced search page for locations or places. Included images, slide show, travel information, hotel booking price, websites etc. [Example: Vancouver]



• Enhanced search experience for consumers. Included product image, buying guide, popular brand name listing, where to buy information and etc. [Example: Digital Camera].



• Enhanced search results for sports fan. Included sports personal’s yahoo profile, ranking, scores and so on [Example: Barry Bonds].



• Yahoo! also didn’t forget to include their events to this new search upgrade. If you search for any local events, it will fetch all events information from Yahoo! events and will show them accordingly [Example: New York Events].

These new features only launched today on October 2nd 2007. So far only United States and Canadian searcher might be able to use them.